The circular lighting and elevated brand signage form the overall outline of the booth, while the blue-and-white interface echoes the visual expression of the pharmaceutical brand.
01Circular Structure and Blue-and-White Booth
Circular lighting and elevated brand signage form the overall silhouette of the booth, while the blue-and-white interface echoes the visual expression of a pharmaceutical brand.
02Brand and Member Company Displays
The circular display interfaces present member companies and product information respectively, keeping different content distinguishable within a unified space.
03Open Visitor Flow
One side of the aisle remains open, connecting viewing angles from different directions to the display and communication nodes inside the booth.
04A Communication Space for the Pharmaceutical Industry
The reception area inside the booth sits adjacent to the display content, and the completed photographs record the relationship between the visiting, reading, and communication spaces.
