Events and Conferences

MCM|2026 Tea Horse Trail Journey

MCM|2026 Tea Horse Trail Journey. The brand entrance installation is set in an open outdoor environment, where the mountain, grassland, and installation together create the arrival scene for the event. Display interfaces between the trees connect different event locations, forming a continuous on-site path for walking, viewing and pausing.

MCM|2026 Tea Horse Trail Journey
MCM|2026 Tea Horse Trail Journey · 新金矩项目现场

The brand entrance installation is set in an open outdoor environment, where the mountain, grassland, and installation together create the arrival scene for the event.

01Outdoor Venue and Brand Entrance

The brand entrance installation is set in an open outdoor environment, where the mountains, grassland and installation together create the arrival scene for the event.

MCM|2026 Tea Horse Trail Journey — completed project view
MCM|2026 Tea Horse Trail Journey — completed project view

02Detail Expression of the Brand Installation

The entrance structure and brand graphics continue a unified expression of color and material, allowing the brand message to blend naturally into the on-site environment.

MCM|2026 Tea Horse Trail Journey — completed project view
MCM|2026 Tea Horse Trail Journey — completed project view

03A Gathering Space in a Natural Setting

Low seating, textiles and plants enclose a resting area, offering an outdoor communication experience different from that of an exhibition hall.

MCM|2026 Tea Horse Trail Journey — completed project view
MCM|2026 Tea Horse Trail Journey — completed project view

04Exhibition Path and Event Nodes

Display interfaces between the trees connect different event locations, forming a continuous on-site path for walking, viewing and pausing.

MCM|2026 Tea Horse Trail Journey — completed project view
MCM|2026 Tea Horse Trail Journey — completed project view

NOUVEAU JINJU · EXHIBITION EXPERIENCE

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