Exhibition Space

Sharks Exhibition Hall | Shanghai Stadium

The exhibition hall extends from the team identity at the entrance to jerseys, trophies, video, interactive experiences, and merchandise displays. Blue and orange colors and circular installations run through the space, transforming sports memories into a visible, lingering on-site experience.

2026.09.15Shanghai, ChinaNOUVEAU JINJU · Case studies

Sharks Exhibition Hall | Shanghai Stadium · Shanghai, China

Blue and orange colors connect the team's history, jersey collection, interactive installations, and fan merchandise into an immersive viewing path.

01Organizing Content Around Team Memories

Different exhibition walls display jerseys, photos, trophies, and historical materials. Text, images, physical objects, and screens alternate, allowing visitors to gradually learn the team's story along the space.

Sharks Exhibition Hall | Shanghai Stadium on-site

02From Viewing to Participation

The images show interactive screens, photo or experience areas, and multiple seating spots. The central circular structure and floor guidance lines connect the visitor path with resting points.

03A Unified and Distinctive On-site Atmosphere

The blue and orange brand colors are used at the entrance, display platforms, showcase cabinets, and installation details. Merchandise and fan items are integrated into the overall visual, giving the exhibition hall both content display and fan experience functions.