How brand colours organise space

GSK and Takeda used different brand palettes at CIIE 2022. Their project records reveal connections between colour, overhead structures and open layouts.

GSK · CIIE — Orange, white and green Orange overhead structures echo the white display areas, while green flooring unifies the space. Suspended lettering and brand signage improve recognition across the venue.

Takeda · CIIE — Brand colours and ring structures Red and white carry through the space and echo Takeda’s identity. Overhead rings establish a distinct outline; the central display area presents brand and product information.