SOE Case Study | Aluminum Corporation of China Booth Shines at Shanghai Aluminum Expo

July 8-10, 2026: The 21st China International Aluminum Industry Exhibition opened at Shanghai New International Expo Centre. Nouveau Jinju Exhibition took full charge of

Aluminum Corporation of China's 380㎡ large custom booth

, delivering one-stop implementation from creative design and factory production to on-site construction. With striking visual design and attentive full-process service, we created a high-traffic brand showcase space in the venue and successfully completed the exhibition delivery task!

I. Project Overview

Exhibiting Company: Aluminum Corporation of China

Exhibition Name: 2026 Shanghai Aluminum Industry Exhibition

Exhibition Period: 2026.7.8-7.10

Location: Shanghai New International Expo Centre

Booth Area: 380㎡ custom booth

As a leading domestic aluminum industry enterprise, Aluminum Corporation of China made a major appearance at this top-tier industry event, requiring a large booth that combines brand presence, visual impact, and practical negotiation functions. The Nouveau Jinju team deeply matched the company's tone, tailor-made an exclusive display space, and escorted the entire participation process.

II. Three Core Highlights of the Booth

1. High-brightness visual design, the venue's eye-catching focal point

This booth used light and shadow aesthetics as its core design logic, combining large-scale luminous shapes, layered linear light strips, and transparent glowing display walls to create a high-brightness space. The overall shape is grand and expansive, with rich light and dark layers, achieving maximum recognizability among the connected exhibition halls. Over the three days of the exhibition, it continuously attracted large numbers of professional visitors to stop and check in, becoming a benchmark booth with a strong presence across the entire venue.

1. Integrated spatial functions, suitable for all-category displays

At this exhibition, Aluminum Corporation of China systematically displayed five major zones: aerospace, automotive lightweighting, shipbuilding and marine engineering, rail transit, and comprehensive display, with smooth and uncrowded visitor flow. It met multiple needs of product display, customer reception, and business negotiations, perfectly carrying the display of Aluminum Corporation of China's full industry chain technological achievements while balancing aesthetics and practicality.

1. Full-chain one-stop service, worry-free and efficient delivery

From early creative proposals, rendering refinement, and factory prefabricated production, to venue entry and construction, water and electricity commissioning, on-site detail rectification, and on-site maintenance during the exhibition, Nouveau Jinju's dedicated project team followed up throughout. On-site efficient construction, strict control of safety and implementation results, timely response to various customer adjustment needs — efficient, meticulous, and reliable service earned high recognition from the client.

III. Meticulous Implementation, Living Up to Brand Trust

Behind every striking booth is the result of collaborative refinement by multiple teams in design, production, construction, and on-site service. Facing the 380㎡ custom project, we standardized and controlled the construction process, strictly complied with venue fire protection and construction regulations, restored the design plan 1:1 without any detail omissions, ensuring the booth was delivered on time and complete, without delaying the brand's golden exhibition period.

Over the three days of the exhibition, the continuous stream of visitors and satisfied client feedback are the best proof of Nouveau Jinju's professional capabilities. We don't just build booths — with creative visuals and full-process service, we help enterprises amplify their brand voice in industry exhibitions and precisely seize industry business opportunities.

IV. Walking Together, Heading to the Next Exhibition

Deeply rooted in the booth design and construction field, Nouveau Jinju focuses on one-stop custom services for major industry exhibitions, covering all categories including aluminum industry, machinery, new energy, auto parts, and pharmaceuticals, and can undertake full-case delivery of large booths from tens to thousands of square meters.

If you are preparing to exhibit and want a high-aesthetics, high-exposure, worry-free custom booth, feel free to consult and discuss at any time — we will customize an exclusive exhibition display plan for you!