Event | Nouveau Jinju Delivers Sherwin-Williams 160th Anniversary Celebration in Shanghai

Spanning 160 years of color, a feast blending Eastern and international aesthetics. On June 23, 2026,

Sherwin-Williams 160th Anniversary 'Flourishing Blooms' Themed Celebration

grandly launched at Shanghai Fosun Foundation. Nouveau Jinju undertook the full-case creative planning and execution of this event, using a complete 3000㎡ event space to deliver in one stop the full-scene creation of the brand exhibition hall, themed launch conference, industry forum, and high-end gala dinner, linked with the outdoor Huangpu River view exhibition zone, comprehensively presenting the brand heritage and innovative strength of the century-old coatings giant.

I.

Project Overview

Project Name:

Sherwin-Williams 160th Anniversary 'Flourishing Blooms' Themed Anniversary Celebration

Execution Date:

June 23, 2026

Event Venue:

Shanghai Fosun Foundation

Overall Scale:

Total venue area of 3000㎡

Full-Case Service:

Nouveau Jinju undertook integrated execution of creative planning, venue coordination, spatial display design, full-venue custom material production, exhibition hall construction, main stage, industry exchange forum, VIP gala dinner, and the creation of the outdoor Huangpu River view exhibition zone.

II. Spatial Aesthetics, Immersive Multi-Scene Creation

This event covered 6 core areas: the multi-level indoor exhibition hall, the professional launch conference main venue, the intangible cultural heritage exhibition zone, the entrance check-in passage, the staircase floral installation, and the rooftop Huangpu River terrace. The Nouveau Jinju team combined Sherwin-Williams' iconic Klein Blue with the 'Flourishing Blooms' anniversary theme to achieve a unified visual system and clearly zoned scene functions.

1. Outdoor River View Check-in Zone | Lujiazui Skyline Backing a Century-Old Brand

Relying on the rooftop terrace of Shanghai Fosun Foundation, facing the Lujiazui landmark building cluster directly, a giant illuminated SHERWIN WILLIAMS + 160th Anniversary three-dimensional logo was custom-made, paired with native greenery and spherical lights, becoming the preferred check-in spot for guests. The river view giant-screen visual created a city-level brand image unique to Shanghai.

1. Entrance Welcome Route | Blooming Flowers Guide the Way, One Step into a Grand Realm

The main entrance used a giant paint bucket art installation as the visual core, paired with multi-layered floral hangings, echoing the 'Flourishing Blooms' theme. A streamlined arch time corridor connected the brand's century-long development history, paired with gradient pink-blue contrasting colors, softly transitioning between indoor and outdoor spaces. From the very beginning of entry, a refined and premium event atmosphere was created.

1. Brand Themed Exhibition Hall | Full-Category Strength Immersive Display

The 3000㎡ space was divided into a professional product display corridor with four major display sections. It clearly presented Sherwin-Williams' full-industry-chain technical strength, creating a smooth and modern visitor route for industry guests to deeply exchange and observe.

1. Intangible Cultural Heritage Feature Exhibition Zone | Color Connecting Eastern Craftsmanship

This event innovatively created an intangible cultural heritage co-branded exhibition hall, with the core concept 'Some people spend a lifetime doing one thing well,' integrating traditional crafts of Wuhu Iron Painting and Nanyin Pipa, combining paint color aesthetics with traditional intangible cultural heritage techniques. Ink-wash textured background walls, Chinese-style lattice, and landscape soft furnishings created a collision of Eastern and Western design, interpreting Sherwin-Williams' brand philosophy of inheriting craftsmanship through color and connecting ancient and modern aesthetics.

1. Main Venue Launch Conference Space | Giant-Screen Stage, Core of the Grand Ceremony

A custom ultra-large LED immersive main screen was installed, with flowing paint splash-ink gradient visuals running through the entire scene, paired with an irregular streamlined black stage and linear ambient light strips. The lighting system and audio equipment were simultaneously deployed to ensure the full-day launch conference and roundtable forum ran stably and smoothly.

1. Unified Visual Materials Across All Areas, Details Maximizing Brand Quality

100% of the venue materials were exclusively custom-made: table flags, themed floral centerpieces, three-dimensional art installations, full-area graphic prints, wayfinding signage, etc., uniformly using Sherwin-Williams brand blue and the 160th anniversary visual symbol, forming a complete and unified brand visual experience from macro space to micro tabletop details.

III. Nouveau Jinju Full-Case One-Stop Service Advantages

This Sherwin-Williams 160th Anniversary Celebration is another benchmark full-case execution project for a large-scale brand anniversary by Nouveau Jinju, achieving throughout

zero-subcontracting integrated service:

Upfront Full-Case Creative Coordination:

From event theme, spatial visuals, process planning, to check-in point design, a creative plan was output as a whole, fitting the brand's dual positioning of century-old heritage + modern innovation;

Professional Deep Venue Coordination:

Full coordination with the Shanghai Fosun Foundation venue side, coordinating terrace, exhibition hall, stage, and route planning, solving on-site difficulties such as venue ceiling height, load-bearing, outdoor waterproofing, and lighting wiring;

Multi-Business Synchronous Execution:

Simultaneous completion of construction for five major sections: static exhibition hall build-out, dynamic launch conference, industry forum, dinner setup, and outdoor river view exhibition zone, with multiple trades entering the site synchronously to efficiently control the schedule;

Full-Category Custom Material Execution:

Display installations, exhibition props, stage equipment, floral soft furnishings, graphic visuals, and conference materials were independently designed and produced, with unified quality control;

On-Site Full-Process Execution Assurance:

A dedicated execution team was deployed on the event day, controlling the exhibition hall, stage, check-in, and dinner areas by zone, ensuring the orderly progress of the full process of visits, speeches, and dinner.

IV. Project Conclusion

One hundred and sixty years building an enterprise on color, a city of blooming flowers embarking on a new journey together. With mature large-scale event full-case execution capabilities, Nouveau Jinju integrated Sherwin-Williams' century-spanning brand story into an immersive space along Shanghai's Huangpu River. From creative conception to on-site execution, from spatial construction to process control, we consistently deliver with professionalism, creating benchmark venues with texture, creativity, and communication power for every brand celebration.

In the future, Nouveau Jinju will continue to deeply cultivate full-case planning and execution for brand anniversary celebrations, industry expositions, high-end launch conferences, and art exhibition halls, using one-stop full-chain services to help more brands create phenomenal offline events.