19 Years Alongside Furniture Exhibitions | Running 20000㎡ CIFF Main Venues, Serving 50+ Original Home Brands — What Strength Does Nouveau Jinju Hold?

Nouveau Jinju has spent 19 years in the furniture design and art exhibition sector, starting from a single client's trust. From that trust, we have steadily deepened our presence in the home exhibition field. Among them, we have maintained 11 years of deep cooperation with industry benchmark projects such as Yisi Zhan. Holding large-scale implementation projects for nearly all benchmark exhibitions in China, our hard strength firmly ranks in the industry's top tier, yet many insiders still do not know our full track record. Today, using real collaboration records, exhibition photos from over the years, and traceable project data, we fully break down Nouveau Jinju's full-spectrum accumulation in the home design and art exhibition sector — every capability is backed by evidence.

Chapter One: 11 Years Deep in Yisi Zhan, the Original Co-Builder of China's First-Generation Original Design Exhibition

"Yisi Zhan" is the core original design section under China International Furniture Fair (CIFF), the earliest benchmark exhibition in China focusing on independent designers and niche original home brands, and Nouveau Jinju is the exhibition contractor that has served this exhibition the longest and with the deepest cooperation in the industry.

1. Fully Traceable Cooperation Timeline

As early as 2015-2018, we achieved full-year deep cooperation on construction with Yisi Zhan. Our official account published special reports such as "2019 (: Yisi:) Design Exhibition | Jinju Exhibition Witnessed the Power of Design" and "2020 Reset | (: Yisi:) Design Exhibition Starting from Zero", fully recording the co-building journey of both sides; since 2016, we have maintained stable and continuous cooperation, deepening our involvement for a full 11 years to date, witnessing the entire lifecycle of Yisi Zhan from startup to maturity.

1. Industry-Leading Scale of Served Brands and Studios

Over eleven years, we have continuously provided full-case booth design and construction for 20+ independent designer studios and 50+ original home brands, maintaining long-term deep cooperation with leading domestic original home brands such as Duoshao, PWG, and BENWU. We are familiar with the niche, minimalist, and artistic exhibition expression needs of independent designers — understanding originality, design, and the demands of exhibiting brands.

1. Full Coverage of Booth Sizes, Benchmark Cases for Both Large and Small Projects

No shortcomings in project implementation scale: historically, we have handled a single ultra-large independent exhibition area of 3000㎡+, and currently we steadily manage a 1200㎡ dedicated annual section for Yisi Zhan each year. We can handle large-scale brand pavilions as well as meticulously polish small independent designer booths, adapting to the exhibiting needs of original brands at different stages.

Chapter Two: Taking the Full Main Venue of Design Spring, Winning the Rare 20000㎡ Dual-Hall General Contracting Rights

Also a heavyweight original section under CIFF, "Design Spring" is an extremely high-spec original home-themed exhibition in China. Main venue general contracting qualifications are a scarce resource across the entire exhibition engineering industry, and Nouveau Jinju once fully secured the core engineering of this exhibition:

1. Exclusive Contracting of Full-Exhibition Booth Design and Construction from 2019-2022

For four consecutive years, we were fully responsible for the implementation of Design Spring's entire hall custom construction, being the only long-term partner main venue service provider during the exhibition's lifespan, coordinating the overall planning of hall circulation, public art installations, and brand booths throughout.

1. Main Venue Engineering Track Record at the 10,000㎡ Level, Difficult for Peers to Match

We were simultaneously responsible for the full-case design of two complete main venue halls, with a total implementation area of approximately 20000㎡, covering public corridors, entrance hall image walls, art installations, and coordinated construction for over a hundred brand booths. We possess the coordination capability for large-scale hall overall planning and simultaneous multi-brand implementation — engineering experience that ordinary teams only doing scattered small booths completely lack.

1. Scarce Track Record, Long-Lasting Value

Although Design Spring has been suspended for four years, the large-scale hall coordination case of a 20,000㎡ dual-hall main venue general contract remains a core endorsement of our strength to this day. Many practitioners only know the overall CIFF IP, but do not know that behind this heavyweight original exhibition, the entire spatial implementation was fully managed by Nouveau Jinju.

Chapter Three: Full Coverage of China's Top Home Design and Art Exhibitions, Gap-Free Layout Across the Entire Track

Not limited to CIFF's two core original exhibitions, Nouveau Jinju has mature implementation cases for all high-end furniture, design, and art exhibitions of various tiers and positioning in China, covering three major tracks: commercial furniture exhibitions, official top-tier design conferences, and cross-over art festivals — a track completeness unique in the industry.

1. Design Shanghai | Long-Term Partner of China's High-End International Home Design Exhibition

Long-term service for a range of high-end original design brands including Tiwu, Jieyi, Toray International, Aishe Ren, THE SHAW, and Zhu+, deeply involved in the implementation of international minimalist and avant-garde art style booths, adapting to the high-standard craftsmanship and refined visual presentation requirements of international exhibitions.

1. Bohua Furniture Exhibition | Frequent Benchmark Cases of 1,000㎡+ Ultra-Large Brand Pavilions

Created multiple iconic large-area booths in the industry: Juwuzhu's 1,300㎡ independent brand pavilion, RED's original designer brand 1,000㎡ themed exhibition area. Deeply involved in the planning of large pavilions for original designer brands, skilled at using space to highlight the design language of furniture products.

1. WDCC Shanghai Design Week | China's Highest-Level Official Design Event

The exhibition's official specifications are higher than Design Shanghai, belonging to a national-level top-tier design event. We have complete full-process implementation cases and possess the qualifications and practical experience to undertake high-specification, official, and policy-driven design exhibitions.

1. West Bund Art Festival | Cross-Over Exhibition Experience of Home × Contemporary Art

We have opened up the exhibition logic of integrating furniture products with contemporary art installations, with complete implementation cases already archived and retained. We can undertake cross-over art joint exhibitions and home-art cross-over special exhibitions, breaking through the single construction mindset of traditional furniture exhibitions.

Chapter Four: Four Core Barriers Supporting Our Position at the Top of the Furniture Design and Art Exhibition Track

Combining 19 years of full-track implementation experience, we have summarized four core advantages that peers cannot replicate in the short term — also the solid basis for our boss's determination that we are in the industry's top tier:

Barrier One: 19 Years of Vertical Deep Cultivation, an Irreplaceable First-Mover Advantage in the Track

From the start, Nouveau Jinju vertically specialized in custom construction for furniture, original design, and home art. For nineteen years, we have continuously focused on this track, fully following the development wave of China's original home industry. Our understanding of designer brands, home exhibition industry rules, and aesthetic expression far exceeds that of other comprehensive construction companies.

Barrier Two: Full-Scale Project Management Experience, Full Coverage from 10㎡ Small Booths to 20000㎡ Dual-Hall Main Venues

Most teams on the market can only undertake scattered small booths of a few hundred ㎡, lacking large-scale hall coordination capability; whereas we have practically implemented everything from solo designer mini booths and 1,000㎡+ independent brand pavilions to 20,000㎡ full-hall main venue general contracts. Our craftsmanship, coordination, and schedule control systems for both large and small projects are mature, capable of matching corresponding solutions whether a brand is a startup or a top-tier manufacturer exhibiting.

Barrier Three: Brand Resource Barrier, Covering 90% of China's Mainstream Original Home Circles

Accumulated over 19 years of cooperation, we have built long-term stable cooperative resources with 50+ original home brands and 20+ independent designer studios. Deeply involved in the original home circle, we are familiar with designer aesthetics and product expression logic, able to build booths from a design perspective rather than mere mechanized construction. Long-term cooperative brands include well-known original representatives in the circle such as Duoshao, Juwuzhu, RED, and BENWU.

Barrier Four: Track Dimension Barrier, Three-Dimensional Full Coverage of Commercial Exhibitions + Official Design Conferences + Art Cross-Over Exhibitions

Most peers only do commercial furniture exhibitions, and very few simultaneously possess implementation experience in national-level official design conferences and art cross-over exhibitions like the West Bund Art Festival. Nouveau Jinju has simultaneously opened up the three major exhibition systems of commercial, official, and art, with more diverse exhibition approaches, able to adapt to brands' exhibiting needs across different dimensions — a unique track coverage dimension in the industry.

Chapter Five: Beyond Construction, We Are a Spatial Companion of Original Design

Many clients' understanding of exhibition companies only stays at the level of "construction, building stages." But after nineteen years of deep cultivation in the home design and art track, Nouveau Jinju's positioning has long gone beyond booth construction. We deeply understand the product concepts and brand tonality that original designers want to convey. In every exhibition implementation, we use space as a carrier to amplify the aesthetic value of the furniture design itself; from preliminary booth floor plan planning, visual installation design, and material craftsmanship implementation, to on-site multi-brand simultaneous entry coordination, exhibition period maintenance, and dismantling — an integrated full-chain service forming a standardized implementation system exclusive to home art exhibitions.

Whether it is the minimalist original atmosphere pursued by Yisi Zhan, the grand main venue narrative of Design Spring, or the avant-garde cross-over artistic expression of the West Bund Art Festival, we can precisely match the exhibition tone, making the booth an extension of the home design work rather than a mere carrying container.

Over nineteen years, we have witnessed China's original home industry from germination to explosion, managing one iconic home design and art exhibition after another. Holding traceable official collaboration reports, exhibition photos from over the years, and benchmark projects of 10,000㎡ main venues and 1,000㎡+ brand pavilions, fully covering all top home exhibition tracks in China — this layered, evidence-backed implementation track record is the most solid confidence for Nouveau Jinju to stand in the industry's top tier.