Powering Up for the Global Stage | Planning for CES 2027, Moving Toward the International Tech Frontier

As the new year's tech landscape begins to unfold, the world's innovators once again turn their eyes to Las Vegas. From January 6 to 9, 2027, CES 2027 will be held in Las Vegas, USA. Booth sales for CES 2027 have already begun, and global tech companies are entering the preparation cycle for the new edition of CES. As one of the most influential annual events in the global tech industry, CES is not only a stage for cutting-edge products and innovative technologies to make their debut, but also an important window for global brands, industry decision-makers, investors, media, and partners to build connections.

Nouveau Jinju has also officially launched its preliminary preparations for CES, leveraging mature overseas exhibition experience to power up for a top-tier international exhibition.

1. About CES: The Premier Event for the Global Tech Industry

The CES Las Vegas Consumer Electronics Show, organized by the Consumer Technology Association (CTA), is one of the world's top-tier consumer electronics industry events. It brings together global tech companies, buyers, investment institutions, and industry media, serving as a core platform for brands to showcase their technical strength, connect with global business resources, and enhance their international brand influence.

Every year, it gathers tech companies, innovators, industry executives, investors, media, and policymakers from around the world. A large number of cutting-edge new products, innovative concepts, and industry trends make their debut here. For companies looking to expand into overseas markets, CES is an international showcase window that cannot be ignored.

The recently concluded CES 2026 once again demonstrated the scale and influence of this global tech event.

According to official CES audit data, CES 2026 attracted a total of

148,392 attendees,

including

55,841 international attendees,

with participants from

141 countries, territories, and regions.

The exhibition brought together

over 4,100 exhibiting companies,

of which approximately

1,200 were startups;

the net exhibition area reached

over 2.6 million square feet.

At the same time, more than 60% of the Fortune Global 500 companies participated. Business leaders, technical experts, entrepreneurs, investors, and media from around the world gathered here, making CES not only a showcase for innovative products but also an important platform for the global tech industry to build business connections.

2. Accumulated Exhibition Experience: Deep Expertise in Delivering Large-Scale Overseas Exhibitions

Our overseas exhibition business covers multiple core regions globally, with complete hands-on experience in exhibitions in Germany, South Africa, Las Vegas, USA, and other locations. We are familiar with the full execution chain of different regional venues, supply chains, and customs logistics.

· Germany:

Completed the implementation of the IFA International Consumer Electronics Show project. Familiar with the construction standards, venue management, and full on-site construction process of large European electronics exhibitions, with mature and referenceable real-world overseas booth cases.

Germany IFA-OXS Booth

Germany IFA-AIPER Booth

· South Africa:

Delivered exhibition projects in the African region, overcoming regional challenges such as local logistics, on-site construction, and customs clearance, accumulating experience in managing overseas projects outside of Europe and the United States.

South Africa 5 Major Industry Building Materials Exhibition - Zoomlion Booth

· USA · Las Vegas:

Possesses local exhibition service experience and is familiar with North American venue compliance requirements and entry control standards, laying a solid foundation of localized knowledge for the CES project.

USA Las Vegas Construction Machinery Exhibition - XCMG Group Booth

3. Why Experience is Crucial for Large-Scale Overseas Exhibitions?

Overseas booth construction is not simply design and construction; cross-border participation involves numerous regional hurdles, and past project experience is the core guarantee for a smooth project delivery.

1. Compliance and Venue Rule Management:

Different countries' venues have vastly different requirements for construction, entry times, and material standards. Mature experience can help avoid risks such as violations and delayed entry.

1. Localized Supply Chain Coordination:

Overseas logistics and customs, local factory construction, and material management—mature resources can guarantee booth quality and keep delivery on schedule.

1. On-site Emergency Response Capability:

Cross-border projects have long communication chains. Having overseas on-site execution experience allows for rapid response and handling of various unexpected issues, ensuring the company's exhibition results.

Accumulated project experience across multiple regions including Europe, Africa, North America, Japan, South Korea, and Southeast Asia allows us to quickly adapt to the complex requirements of exhibitions in different countries.

Looking Ahead: Powering Up for CES, Helping Domestic Brands Go Global

From Europe's IFA to planning for North America's CES; from Germany and South Africa to Las Vegas, USA, we continue to expand our overseas exhibition service map.

Currently, we are in the CES project preparation phase, continuously refining our solution system and polishing our full-case booth service capabilities suited for top-tier international exhibitions. In the future, we look forward to partnering with more domestic brands to stand on the international exhibition stage, helping Chinese enterprises showcase their products and brand strength to the world.

We will continue to update CES-related preparation news. Brands with overseas exhibition needs are welcome to come and communicate with us.