Technology displays: from brand information to visitor experience

The Honeywell and MSD CIIE projects show how brand visuals, spatial forms and screen content work together in the visitor experience. These observations draw on existing project records.

Honeywell · CIIE — Manufacturing without boundaries The approximately 500 m² stand follows Honeywell’s visual identity. Its overall form and details combine a technological character with interactive experiences, maintaining consistent brand recognition.

MSD · CIIE — Brand colours and flowing forms The design follows MSD’s visual identity. Continuous curves shape the overhead space, while large screens create a bright, contemporary visual experience.