How visual design tells brand stories on site

Lesaffre used fermentation bubbles as a design reference, while GSK built recognition through colour and suspended lettering. The projects illustrate two approaches to visual storytelling.

LESAFFRE · CIIE — Telling the fermentation story Inspired by fermentation, perforated panels evoke bubbles. Concealed blue wall-washing lights, brand graphics and process lines form a continuous visual narrative.

GSK · CIIE — Orange, white and green Orange overhead structures echo the white display areas, while green flooring unifies the space. Suspended lettering and brand signage improve recognition across the venue.