NOUVEAU JINJU
Technology spaces
Technology-led stands bring brand information, content and visitor experience into one space. At CIIE, Honeywell combined technology themes and interaction, while MSD used brand colours, curved forms and holographic screens.
Technology serving the content
Honeywell’s CIIE stand combines brand visuals, spatial form and interaction to express a technology theme. Technical formats should support the product information visitors need to understand; screens and installations should not replace that content.
Designing the viewing experience
MSD’s CIIE stand combines continuous curves and holographic screens with blue-green brand visuals. Equipment placement, viewing distance, site lighting and content updates should be confirmed during design and production.