CIIE

MSD · CIIE

MSD appeared at CIIE in Shanghai on 5–10 November 2025. Brand colours, flowing curves and holographic screens create a modern, technological and green spatial character.

MSD · CIIE
MSD · CIIE · Shanghai

01Brand colours and flowing forms

The design follows MSD’s visual identity. Continuous curves shape the overhead space, while large screens create a bright, contemporary visual experience.

02A green corporate image

Blue-green imagery and open displays integrate brand information, spatial structure and screen content to convey technology and environmental themes.

NOUVEAU JINJU · EXHIBITION EXPERIENCE

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