A circular suspended structure and open negotiation layout present Qilu Pharmaceutical's brand space at the Milan exhibition.
01See the Brand from Afar
The large-scale concentric circle installation above the booth and the Qilu Pharmaceutical logo together form a visual center. The circular light strips draw the eye into the booth, while brand information remains continuously visible along both sides of the aisle.
02Display and Communication in Parallel
Visible in the image are product and technical information displays, a central reception desk, meeting tables and chairs, and a relatively independent negotiation space. Different functions are arranged around an open circulation path, allowing visiting, lingering, and business communication to connect naturally.
