An orange ring-shaped ceiling and an open negotiation area form the main spatial language of Tianyu Pharmaceutical's Milan booth.
01Top Structure Guides the Eye
The orange ring band suspended above the booth draws distant attention to the brand signage and booth entrance. The top lines form a strong contrast with the white space below.
02Space Reserved for Face-to-Face Communication
The booth interior is primarily arranged with open tables and chairs, with screens and information display interfaces set around the perimeter. Clear aisle spacing allows visiting and negotiation to unfold within the same space.
